Why You Need To Start Caring About Your Brand’s Typography
Feeling overwhelmed trying to choose the perfect fonts for your brand? I get it, it's one of the most important decisions you'll make when creating your visual identity.
But I bet you're wondering, why should I care SO much about typography?
TYPOGRAPHY BUILDS SIMPLE BRAND RECOGNITION
1. Typography is a major building block within brand recognition and it makes up a huuuge part of your brand's visual identity. You'd be surprised by how many brands you can recognize from their typography alone.
TYPOGRAPHY helps create YOUR BRAND’S TONE OF VOICE
2. Typography is the easiest way to convey your style, personality and message. It sets a tone with your audience as it's hard to convey your brand's tone of voice with just words alone. Typography paints the bigger picture of your brand's personality.
TYPOGRAPHY MAKES IT EASIER FOR YOUR AUDIENCE TO UNDERSTAND WHO YOU ARE.
3. Your audience experiences your brand primarily through its copy. They click on your website and read allll the words, or at least we hope - right? Well, what are those words dressed in? Beautiful and expressive fonts, my friend.
We decided to make the process a little bit easier for you by adding a monthly typography inspired post to our instagram feed to share some of our favourite font finds.
Still feeling overwhelmed?
We'd love to help you make the perfect choice!