Why is font selection so important when it comes to branding?
BRANDING TIPS
Feeling overwhelmed trying to choose the perfect fonts for your brand?
I get it, it's one of the most important decisions you'll make when creating your visual identity.
But I bet you're wondering, why should I care SO much about the font selections for my brand?
THE RIGHT font CHOICES BUILD BRAND RECOGNITION.
Font selection is a major building block within the brand identity design process because it quickly increases brand recognition. You'd be surprised by how many brands you can recognize from their font choices alone.
THE RIGHT FONT CHOICES HELP DEVELOP YOUR BRAND’S TONE OF VOICE.
Choosing the right font is one of the easiest ways to convey your brand’s style, personality, and message. It sets a tone with your audience as it's often difficult to convey your brand's tone of voice with just words alone. Your font choices paint the bigger picture of your brand's personality.
fonts MAKE IT EASIER FOR YOUR AUDIENCE TO UNDERSTAND WHO YOU ARE.
Your audience experiences your brand primarily through content and copy. They click on your website and read all the words, or at least we hope - right? Well, what are those words dressed in? Beautiful and expressive fonts, my friend.
We decided to make the process a little bit easier for you by adding a monthly typography-inspired post to our instagram feed that shares some of our favourite font finds.
Hot tip: pin this post for later!
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